» Digital – Traditional Media Teamwork
We find it encouraging that a small town 150 miles north of London has recently reported excellent success in signing-up residents to use a loyalty card to support local merchants.
The Grimsby Telegraph reports over 500 people getting the card in a little over a week. The campaign appears to be advertised online and via a new 16-page insert in the Telegraph. The insert includes only 30 merchants with offers so far.
This loyalty card program highlights for us the importance of teamwork in the success of such a campaign – teamwork between new digital media and the traditional media. The local population follows both. Hence the optimal arrangement would be a combination of both. We are very open to exploring a co-operative effort to build BUY LOCAL Ann Arbor, and plan on working to discover if any like-minded print media organizations exist in the Ann Arbor area.